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The Spanish designer label, Desigual, started back in 1981-82, when a 20-year-old Swiss designer called Thomas Meyer spent his summers making T-shirts in Ibiza. Before long, he opened a second-hand shop by the port which was running until recently. This shop brought tourists into contact with the brand. One season, Meyer had a lot of jeans left over and used them to create jackets. People loved them, not only in Ibiza, but all over Europe, particularly in Germany. After two or three successful seasons the collection was named Desigual in 1984, using a mould-breaking logo with two naked figures and the slogan “Desigual is not the same” created by the Spanish film director Isabel Coixet. By the way it's pronounced "Dess-ig-wal"! « Back |
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