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The Freesould fashion brand was founded in Florence, Italy in 1994, the label originally specialised in the womens jeans market. Today it is firmly established as a premier lifestyle brand.
The Freesoul tag line ‘Be Your Own Brand’ evolves from the company philosophy that there are often several ways of ’seeing’ something or understanding it, often it turns out that the one way of looking that eludes us is the most important of all - discover your own perspective.
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